Today, many people choose to prepare tax returns on their own or hire one of many unlicensed and/or unregistered tax preparers. How do you convince a potential client that we are worth every penny we charge? Following is only a partial list of what you can tell them:
- CPAs must pass an intense uniform exam
- CPAs must take continuing education
- CPAs must have experience to become licensed
- CPAs must have a college degree
- CPAs must follow a strict code of ethics
- CPAs must sign a tax return they are paid to prepare
- CPAs can represent you in an audit
- CPAs provide consistency and stability
- CPA offices are open year round
- CPAs provide tax planning
- CPAs have been rated the most trusted business professional in national studies