Blogs

MAP on Monday Blog - April

By Alexandra DeNiro posted 15 days ago

  
By Sandra G. Johnson, CPA, EA, CFE, National Education/MAP Committee Co-Chair

Staying Calm and Focused: A Reminder for Small CPA Firm Owners as April Approaches

As we enter the final stretch of tax season, April brings both urgency and opportunity for CPA firm owners. The pressure to meet deadlines, serve clients, and manage your firm’s operations can feel overwhelming. However, it’s essential to approach this critical period with a clear plan, a calm mindset, and the confidence to make the right decisions for your clients and your team.
Here’s a timely reminder to help you stay focused, keep your workload manageable, and navigate the remainder of tax season effectively.

1. Adhere to Deadlines with a Strategic Plan
The looming April 15th deadline is a significant marker for CPAs, but it’s crucial to remember that not every tax return must be completed by this date. Prioritize your workload by identifying which returns can be completed on time and which should be extended. Communicate with your team and clients to manage expectations and ensure no critical filings fall through the cracks.
Tips for Staying on Top of Deadlines:
•    Create a Priority List: Focus on clients who sent their work in on time or those who depend on timely filings for financial aid, loan applications, or other needs.
•    Use a Tracking System: Keep a clear record of the status of all client returns, including those on extension.
•    Avoid Overpromising: Be realistic about what can be completed before the deadline without sacrificing quality or compliance.

2. Remember: Extensions Are a Tool, Not a Failure
Many clients—and even some CPAs—view filing an extension as a negative outcome, but it’s quite the opposite. Filing an extension is a legitimate and widely-used strategy to provide more time for complex returns or situations where clients haven’t provided all the necessary documentation. It’s a tool that allows you to uphold accuracy and compliance without compromising your mental or physical health.
Key Points About Extensions:
•    Extensions Only Extend Time to File, Not Pay: Remind clients to make any necessary tax payments by the April deadline to avoid penalties and interest.
•    Communicate Clearly: Explain to clients why an extension may be in their best interest, particularly if rushing their return could lead to errors or missed opportunities.
•    Leverage Technology: Use tax software to streamline the extension process and ensure all required forms are filed accurately and on time.

3. Stay Calm Under Pressure
As deadlines approach, maintaining your composure is critical—not just for your own well-being but also for your team and clients. A calm and steady demeanor sets the tone for everyone involved and helps prevent mistakes caused by stress or haste.
Strategies for Staying Calm:
•    Take Short Breaks: Step away from your desk for a few minutes to clear your mind and recharge.
•    Delegate Tasks: Trust your team to handle routine work while you focus on high-priority clients and complex returns.
•    Practice Mindfulness: Incorporate mindfulness or breathing exercises into your day to reduce stress and stay present.
•    Limit Interruptions: Set designated times to respond to emails and calls so you can focus on deep work without constant distractions.


4. Communicate with Clients Effectively
Clear communication with your clients during this time is key to avoiding unnecessary stress and confusion. Be proactive in keeping them informed about their return status and any actions they need to take.
Communication Tips:
•    Send Updates: Use email or client portals to provide timely updates on return statuses and reminders about payment deadlines.
•    Set Boundaries: Politely but firmly manage last-minute requests or unrealistic expectations from clients.
•    Anticipate Common Questions: Prepare answers to frequently asked questions about extensions, payments, or IRS processing times.

5. Take Care of Yourself and Your Team
Tax season is a marathon, not a sprint. As you push through the final weeks, don’t forget to prioritize your health and that of your team. A well-rested and motivated team will perform better and deliver higher-quality work.
Self-Care and Team Care Tips:
•    Encourage Breaks: Allow your team to take short breaks to recharge, especially during long days.
•    Provide Support: Check in with your staff to address concerns and show appreciation for their hard work.
•    Plan a Post-Tax Season Celebration: Give everyone something to look forward to once the deadline passes, such as a team lunch, an extra day off, or another form of recognition.

Final Thoughts
As April approaches, remember that your role as a CPA is not just about completing returns—it’s about providing excellent service, managing your practice effectively, and maintaining your well-being. By staying organized, embracing tools like extensions, and approaching your work with a calm and focused mindset, you can finish tax season strong.
Keep your eye on the finish line. You’ve got this! And when it’s all said and done, take a well-deserved break to recharge and celebrate your accomplishments.


#News
1 comment
8 views

Permalink

Comments

5 days ago

I love all of these tips and reminders! As a new accountant, it's reassuring to hear lots of this information.  I'm sure even as an advanced accountant/CPA it's nice to have these reminders, as we're all so busy especially during "crunch time" that we are more likely to miss some things.  Thanks Sandy!